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About (PBE) - The Early Years

Alex Leow – The Founder

Alex Leow initially started as a self taught musician at the age of 9 when he discovered that he could play any music he heard without the use of music notations. He found it more fulfilling than the mainstream music lessons given by a tutor that his father hired to teach him privately and later, was motivated to compile and systemize the method so that others can acquire this skill. 

His career in music began when in 1979, as a product demonstrator for a large music company. In 1985, he came to the realization that many music students are missing out on that one vital ingredient that makes music enjoyable, meaningful, fun and rewarding. Thus he formed the company “Play By Ear Sdn. Bhd.” to champion the cause. The media has noticed and published this method in 1996.

Besides being a musician & music educator, he is also IT savvy and created a CRM to manage practically every aspect of the company. Licensees, coaches and authorized personnel can have access to the company system worldwide without having to be physically present at the office. Alex Leow, after viewing the scenery of the music industry fo 26 years, believes that he should, as a legacy to the music industry, offer what he has created it to other music schools to help them up to another level). “It is no point being selfish to keep something good to yourself when you can add value to your fellow beings” he opined.